Here at Nomaterra, travel is kind of our thing. Be it a quick trip to the beach over the weekend or a grand European excursion, we can't get enough of the amazing world that we live in. This love for travel is a big part of what inspired our perfumer, Aggie, to create Nomaterra, and to create fragrances that we could easily take with us wherever we went.
In honor of the concept behind our brand, we're loving this quote from Jack Kerouac, easily one of the most well-known figures to have been struck with wanderlust.
Last week we stumbled upon a fantastic article about perfume making from a 2005 issue of
The New Yorker. "Annals of Innovation: The Scent of the Nile" details the creation of an Hermès perfume, Un Jardin sur le Nil (
translation: A Garden on the Nile), and provides a fascinating insight into the incredibly complicated world which is perfumery.
From debates about how to create a signature across a line of perfumes to listings of the countless iterations which Hermès perfumer Jean-Claude Ellena created and tested before settling on the final formula for the "juice," the article details exactly how difficult it is to do what perfumers do.
Finally, the overall piece serves as a reflection on the different ways in which perfume is incorporated into major fashion houses, like Hermès. Hermès and Chanel both have in-house perfumers, allowing them to create a body of work that is cohesive and completely in line with their brands concepts. Many other larger houses and big name perfumes (such as celebrity perfumes) outsource their perfume factions, turning to external companies who employ master perfumers to create their scents. While this second tactic has been known to turn out some very successful fragrances, there is no cohesion, no authenticity or truth behind the perfume which links it to the ultimate message of the brand. By using the model found in niche perfumery, Hermès was able to create a body of perfumes which are distinctly Hermès and which represent all of the elegance, glamour, and class for which their brand is known.
Read the whole article
here.
Happiness is a perfume which you cannot pour on someone without getting some on yourself.
-Ralph Waldo Emerson
Loving this quote this week. Which perfumes make you happiest?
Hi there Nomaterra fans! We hope you're all enjoying your long weekends, whether you're jet-setting somewhere fabulous or enjoying a relaxing day off at home.
We're very happy to share this piece from
Allure magazine, where
Le Catch blogger and former
Lucky magazine editor Marlien Rentmeester named Nomaterra's East Hampton fragrance as her go-to perfume.
Enjoy the rest of your Memorial Day weekend!
[caption id="attachment_2621" align="aligncenter" width="204"]
Patchouli flower[/caption]
"Patchouli has always been a part of my fragrance, like a line through my life."
-Julia Roberts
Our founder Aggie is a big fan of patchouli, which is featured prominently in our East Hampton fragrance.
“A woman who doesn't wear perfume has no future."
― Coco Chanel
Always wear perfume, because Coco Chanel says!
“When nothing else subsists from the past, after the people are dead, after the things are broken and scattered...the smell and taste of things remain poised a long time, like souls...bearing resiliently, on tiny and almost impalpable drops of their essence, the immense edifice of memory”
―
Marcel Proust
“Women waste so much time wearing no perfume. As for me, in every step that I have taken in life, I have been accompanied by an exquisite perfume!”
― C. JoyBell C.