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Coco Chanel[/caption]
“Where should one use perfume?" a young woman asked. "Wherever one wants to be kissed.”
-Coco Chanel
We love this quote from Coco Chanel. Where do you wear perfume?
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Happy Monday Nomaterra fans! We hope everyone had a great weekend; last week we came across this fantastic
list courtesy of Refinery29 of the top 30 rising stars in D.C. under 30. We love the idea of giving young up and-comers (like Nomaterra founders Ben and Aggie) the props that they deserve, so we absolutely loved this story and thought we had to share! And, we have to admit, we think that everyone on this list would love our powerful and fresh Washington, D.C. fragrance!
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"Ellena is proud to be an illusionist. “Picasso said, ‘Art is a lie that tells the truth,’ ” he told me. “That’s perfume for me. I lie. I create an illusion that is actually stronger than reality. Sketch a tree: it’s completely false, yet everyone understands it.”"
-Jean-Claude Ellena from "Annals of Innovation: The Scent of the Nile,"
The New Yorker, March 2005
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In case you hadn't figured it out just yet, Nomaterra fragrances are the perfect travel companion! Our travel sprays are a breeze to get through security, and will keep you smelling fresh from take-off to touch-down and beyond! We love bringing fruity Miami along for trips to warm weather locations.
Here at Nomaterra, travel is kind of our thing. Be it a quick trip to the beach over the weekend or a grand European excursion, we can't get enough of the amazing world that we live in. This love for travel is a big part of what inspired our perfumer, Aggie, to create Nomaterra, and to create fragrances that we could easily take with us wherever we went.
In honor of the concept behind our brand, we're loving this quote from Jack Kerouac, easily one of the most well-known figures to have been struck with wanderlust.
Last week we stumbled upon a fantastic article about perfume making from a 2005 issue of
The New Yorker. "Annals of Innovation: The Scent of the Nile" details the creation of an Hermès perfume, Un Jardin sur le Nil (
translation: A Garden on the Nile), and provides a fascinating insight into the incredibly complicated world which is perfumery.
From debates about how to create a signature across a line of perfumes to listings of the countless iterations which Hermès perfumer Jean-Claude Ellena created and tested before settling on the final formula for the "juice," the article details exactly how difficult it is to do what perfumers do.
Finally, the overall piece serves as a reflection on the different ways in which perfume is incorporated into major fashion houses, like Hermès. Hermès and Chanel both have in-house perfumers, allowing them to create a body of work that is cohesive and completely in line with their brands concepts. Many other larger houses and big name perfumes (such as celebrity perfumes) outsource their perfume factions, turning to external companies who employ master perfumers to create their scents. While this second tactic has been known to turn out some very successful fragrances, there is no cohesion, no authenticity or truth behind the perfume which links it to the ultimate message of the brand. By using the model found in niche perfumery, Hermès was able to create a body of perfumes which are distinctly Hermès and which represent all of the elegance, glamour, and class for which their brand is known.
Read the whole article
here.
Did You Know? Posted on 22 May 11:29 , 0 comments
Nomaterra's East Hampton fragrance took the longest to develop, with countless different versions produced and tested over the course of about six months!
If you'll be in the New York area around Memorial Day, be sure to stop by Whites in East Hampton Friday, May 24th and Saturday, May 25th, when Nomaterra founders Ben and Aggie will be there to launch Nomaterra's fragrances and celebrate the beginning of the summer!
Stay tuned for more information about events at the store throughout the summer!
“A woman who doesn't wear perfume has no future."
― Coco Chanel
Always wear perfume, because Coco Chanel says!
There are only five days left to purchase a beautiful, hand-crafted bottle of perfume for Mother's day. And, because we know just how special moms are, we’re including a box of our amazing fragrance wipes with the purchase of any Nomaterra travel spray! Our fragrances are hand-crafted in small batches in Brooklyn, featuring the highest quality ingredients and all natural preservatives. Get your
order in today!
If you're interested in something more personalized for mom fill out the form below to contact our perfumer Aggie for information about having a custom fragrance made. We will create a gift certificate for your mom to have a consultation to find our what her favorite notes are, then create a custom fragrance just for her!
[contact-form to='agnieszka@nomaterra.com' subject='Custom Mother%26#039;s Day Order'][contact-field label='Name' type='name' required='1'/][contact-field label='Email' type='email' required='1'/][contact-field label='Website' type='url'/][contact-field label='Comment' type='textarea' required='1'/][/contact-form]